The Biggest Key to Running a Successful Blog: Consistent Content

There are many benefits to having a great blog for your business. Some local businesses don’t believe they need one because they are local, and customers are bound to find them during a search.

A blog can help that homeowner or realtor pick you over your competition, but only if you have a great blog.

Some business owners make a half-hearted attempt at a blog and claim it doesn’t work for them. There are key elements of a good blog that can help you get noticed by potential customers.

Why Have a Good Blog?

Drives Traffic

Every blog post that you write gives you one more page to be indexed in the major search engines like Google.

It also shows the search engines that this is an active website that has the potential to provide their users with good information. This is the goal of the search engine.

Search Engine Optimization

You might have heard of SEO, but you’re not quite sure what it means. It’s the ability to target keywords that your potential audience is typing into their search bar.

You want to focus on keywords that will drive people from the search engine to your content. That’s done by writing blog posts that focus on certain keywords in your industry.

Converts the Traffic into Leads

Once your potential customers are on your website, your work isn’t over. They must believe that you’re the best home inspector for their needs. You can do this by creating great content on your blog that will convert the traffic into leads for your business.

Establishes Your Authority in the Industry

Great content establishes your authority. When potential customers get to your website, but you haven’t provided much information, they’ll wonder if you have enough knowledge.

They might wonder about your experience. When you demonstrate that knowledge and experience through your blog, they don’t have to wonder.

 How to Establish Your Blog

Consistency

This is one of the biggest challenges for business owners who don’t have the time to devote to the blog on a regular basis.

Consistent doesn’t mean you need a blog post 7 days a week, but it does need to be consistently once a week or twice a month.

Answer Questions

The best way to establish your blog is to answer common questions you get as a home inspector.

Whether you do this in your blog regularly or have it on a FAQ page, you’ll be giving knowledge to potential customers who will value what you’ve provided.

Provide In-Depth Knowledge to Target Audience

If your potential audience is homeowners, you know exactly what kind of questions they’ll have as well as common scenarios and questions they’ll have.

When they’re in the research phase before hiring a home inspector, they’re going to be impressed with the depth of your knowledge.

 How to Produce Consistently

Editorial Calendar

An editorial calendar is vital for any business blog. It’ll help you keep track of the topics you’ve already written as well as what you’d like to write in the future.

Set Attainable Goals

As mentioned previously, don’t set a goal for every day or even once a week if you know that will be impossible.

You can write a 1,000 word post to highlight a vital home inspection problem, or write a few 100 word posts that do nothing to provide value.

Stay Current

When you’re keeping your knowledge current, you’ll know what others in the field are discussing with their clients.

Visit forums in your industry or stay in contact with realtors to get ideas of current topics you can cover.

Brainstorm Topics

Take the time to work with your team on topics you’d like to cover.

Many businesses don’t dedicate enough time to the creation of topic ideas or keeping a consistent schedule, and the blog doesn’t gain the traction they’d like to see.

5 Potential Blog Ideas

Delegate the Writing

•  Spotlight a Common Problem
•  A Day in the Life of an Inspector
•  Regular Inspection Issues
•  What Homeowners Should Do If They Find Mold
•  Types of Home Inspections

If you want to produce content consistently, you might want to delegate the work to someone in your office who has knowledge of the industry.

You could outsource the writing to a professional writer too. You’ll have to ensure that you’re keeping track of the topics and how knowledgeable the writer is about the industry.

Guest Blogging

You could open your blog to guest posting from those you have a relationship with in the industry. This wouldn’t be the competitors for work.

You would contact realtors to see about having them guest post on your site. They’ll almost always be happy to have the exposure.

Quality content for your blog can’t be an afterthought. It’s important to dedicate time and resources to the blog to see it become a successful way to drive traffic and increase sales and relationships with homeowners and realtors.